Maxxis Tyres Targets Premium Market in Tamil Nadu; Aims 5% share in the segment by 2021

• With nearly 600 dealers at present, Maxxis plans to rapidly expand base in South India.
• Maxxis plans to add 200 premium dealerships by 2021 to achieve the target.

Maxxis India, one of the fastest-growing tyre companies in the world, today stated that it plans to gain 5 percent market share in the Indian state of Tamil Nadu by next year. In India, Tamil Nadu is one of the fastest-growing 2-wheeler markets for Maxxis.

To achieve this target, Maxxis Tyres will focus on the top-level tyre dealerships to promote the range of high-quality tyres, both for the motorcycle and scooter segment. Maxxis will also strengthen its current channel partners and dealer network in order to engage customers who look for performance and quality.

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Mr Bing-Lin Wu, Marketing Head, Maxxis India shared his views on the business plan. He said that the year 2020 marks 5 years of Maxxis in India. He expressed his happiness over the progress the brand has made so far. He stated that it is now the time for Maxxis to take the next leap and with the product quality and durability, Maxxis would like to focus on the premium end of the market. He further commented that Maxxis is the most preferred tyre brand by quality-conscious customers and the company plans to capture 5% of the tyre market in the southern state of Tamil Nadu by next year. He also highlighted that in order to achieve this vision, Maxxis is aiming to add 200 premium dealerships under Maxxis’ portfolio in the region by 2021.

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Maxxis tyre sizes that are top-selling in the Tamil Nadu region include Maxxis 2.75-17, 2.75-18, 3.00-17, 3.00-18, 90/100-10, 140/70-17 and 80/100-18. Maxxis tyres of these sizes have created resonance for the brand in the region.

Maxxis Tyres is a globally acclaimed tyre brand with more than 5-decade-old legacy and it has been making inroads into the Indian manufacturing landscape since 2015. Its ‘Made in India’ tyres have over the years gathered much respect from within the industry as well as from two-wheeler manufacturers.

By 2023, Maxxis India is eyeing to capture India’s two-wheeler tyre market share of at least 15%. For Maxxis, the Indian tyre market is touted to play a vital role in achieving its global vision to become one of the top 5 tyre manufactures in the world by the year 2026. Alongside catering to the domestic tyre market, the product portfolio from the Sanand, Ahmedabad based facility will also be exported to South Asia, further expanding to Africa and Middle East countries in the years to come. Maxxis tyres also plans to set up 5 additional facilities in India which will also cater to the four-wheeler tyre market.

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