Montra Electric Launches India’s First-Ever Super League for EV Auto Drivers to Kill the Range Anxiety Demons

India’s Auto Drivers Ready Themselves for the Montra Electric Super League

In a first-ever event conceptualised for auto drivers, the industry-leading EV brand Montra Electric of the prestigious 124-year-old Murugappa Group is proud to present the Montra Electric Super League (MSL). With strategic support in partnership and funding from Chola Finance, the pioneering initiative brings the spirit of IPL onto the streets. Moreover, with the conceptualization of 10 competing teams, consisting of 17 Super Auto Riders.

The MSL is not some static scientific report. It’s a full-blown competition tailor-designed to change minds in the three-wheeler EV segment. Additionally, this one-of-a-kind league provides power for contestants. Moreover, to discover the highest potential of EVs, keep distances long, with the help of optimised strategic top-up charging through the day.

The 170 Super Riders across India, including female auto drivers, will be divided into 10 teams. Further that will set the stage to challenge each other in log-racking distances. Whatever the score of the team, regarding maximum kilometres, will reflect one day of driving EV over. Additionally, above crossing 300 Kms on a single day.

Roy Kurian, Business Head, Montra Electric Last Mile Mobility, added, “The Montra Electric Super League is our way of bringing the extra-ordinary capabilities of our Super Autos to fore, while strengthening our commitment towards increasing livelihood for our Super Riders.”

Aman Sharma, President & Business Head – Vehicle Finance at Chola Finance, added, “We are delighted to join hands with Montra Electric to offer this first-ever Super League Tournament for auto drivers. We are equally pleased to announce the Chola’s Super Dream Children Education program for all finalists of the tournament. Chola is designing unique financing solutions to make owning a Montra Electric Super Auto easier in the quest to continue assisting our customers into a better life.”

Piyush Pandey, Head of Marketing at Montra Electric, further added, “Our Super Riders are embracing this challenge with enthusiasm, and their achievements are truly remarkable. Let their stories be shared.”

The website says that the MSL scoring is designed to incentivize and reward performance. Every top 14 riders in a team’s each kilometre equals one run. Additionally, there are bonus runs for successful referrals that may lead to deliveries, live bookings, and quality customer testimonial videos. Over a series of matches, each team will play the other on total points and runs. Further in culminating in quarter-finals, semi-finals, and the grand finale.

Chola Finance, another key member of the Murugappa Group, has offered to provide lifelong free education to the children of up to 68 Super Riders who reach the final stages of the tournament. This is a reiteration of this tournament’s commitment to lifting the lives of these industrious people.

The Montra Electric Super League started on 5 July. Additionally, it will go all the way to a fabulous finale in the first week of September. The Champion Super Riders will be felicitated during a special ceremony organised at the Montra Electric factory in Chennai, where they would also get a chance to witness the making of their Montra Electric Super Autos.

MSL is a competition teeming with prize money and a learning initiative. Being comprehensive in its excitement, a force for good within the driver community towards sustainable mobility. Moreover, the Montra Electric is proud to lead the movement towards sustainable mobility. As well as it is committed to empowering the essential drivers of India’s transportation network.

About Montra Electric (TI Clean Mobility Pvt Ltd, Murugappa Group):

Montra Electric is an automotive company providing state-of-the-art, clean, and green mobility solutions across the globe. Guided by a vision to improve the quality of life, Montra has now forayed into three-wheeler electric mobility and is rapidly expanding its product portfolio. Additionally, the TI Clean Mobility Pvt Ltd, the parent brand of Montra Electric, has forayed into other categories. The same includes the small commercial vehicles, heavy commercial vehicles, and tractors. Moreover, as part of its mission to make India a clean and green country by electrifying the sector.

As a 124-year-old conglomerate, the INR 778 billion (77,881 Crores) Murugappa Group has businesses conglomerates. They are diverse including agriculture, engineering, financial services, etc. conducted by its 28 companies operating in and around India and the world.

Moreover, the Guiding beacons of adherence to integrity, passion, quality, respect, and responsibility. Additionally, it is based on professional culture shape the path of the group, with over 83,500 employees labouring under its wing.