Tata Altroz Launched in India at INR 5.29 lakh; Price Undercuts Maruti Baleno, Hyundai i20

The Global NCAP 5-star rated premium hatch gets plethora of features and a drooling price tag. Maruti Baleno, Hyundai i20 watch out.

Tata Altroz, the much premium hatchback has made its debut in the Indian auto-market. The car was launched at an aggressive price of Rs 5.29 lakh (ex-showroom, India). The top-end XZ (O) variant of the Altroz is offered at Rs 9.29 lakh (ex-showroom, India). The car is based on the 45X concept earlier showcased at the Auto Expo 2018 and it gets a mature yet stylish design complementing its chic interiors. Over time Tata Motors has started focusing on the comfort and convenience features and the Altroz gets a good dose of the same.

Prices (Variant Wise)

Given below is the variant wise price list of Tata Altroz:

Design and Style

Tata Altroz is identical to the 45X concept version displayed at the last Expo. After the Harrier, the Altroz is the second vehicle to feature Tata’s Impact design 2.0. Shunning the popular belief that Tata vehicles are uninspiring and dull, the Altroz looks afresh with flamboyant styling and smart contours which make it appear sporty.

A prominent kink begins from the A-pillar and goes all the way back to the C-pillar where it ends in the similar fashion. Blackened A-pillar, roof and boot lid adds nice premium touch to the erstwhile sturdy paint job. Nexon-like broad grille flanked by swept-back headlamps with chrome inserts look decent. Fog lamp positioning has been elevated and sits right below the headlamp unit.

In-sync with the SUV-trend, Tata Altroz features pronounced wheel arches which look just right. The rear gets bulging tail lamps – similar to the earlier generation of Elite i20. Lastly, the dual-tone 16-inch laser cut alloys maintain the sleek look of the Altroz.

Interiors

The cabin of the Altroz is very practical and is filled with modern-day conveniences. Though it appears conventional in styling, however, the setting of equipment at the right places makes it adorable. Right from front and rear doors opening to a full 90 degrees to flat bottom sporty steering to the extensive feature list, Tata Altroz promises handiness and luxurious feel at large. The roomy cabin allows excellent knee room, shoulder room and legroom for the occupants at front and rear.

The quality of plastic used at the dash and switches is better than its rivals. The intelligently crafted interiors see ambient lighting and sliding armrest at the front, while the flat floor, dedicated AC vents with power outlet and rear armrest increase premium quotient at the back. The dashboard gets a unique design in terms of layering, whereas the centre console with ambient lighting at its border looks fascinating. Moreover, the silver satin finish just underneath adds to the premium feel.

Dimensions

Tata Altroz is adequately spaced to carry occupants without any fuss, thanks to its extensive measurements.

Key Features

There is something for everyone in the new Altroz, as the features are such that they cannot go unnoticed. Across the line-up it gets body-coloured bumpers, blacked-out B-pillar, door handles, piano black ORVMs, automatic door re-lock, front power windows, spoiler and tilt-adjustable steering. Adding more convenience other attributes (in the higher trims) include push-button start/stop, electrically adjustable ORVMs, projector headlamps, cruise control, auto AC, rear AC vent, LED DRLs and 16-inch Laser-cut alloy wheels.

On the entertainment aspect, Altroz offers a 7-inch touchscreen infotainment system by Harman with Android Auto and Apple CarPlay convenience, fast USB charger, voice command for phone, media and climate control, 4 speakers, 2 tweeters, steering mounted controls with WhatsApp and Text messages readout.

Safety Features

With its cars, Tata Motors has always banked upon robust built quality and safety features. The Tata Altroz gets 5-star rating under Global NCAP crash tests, a big USP on its own. Furthermore, the standard safety features comprise of ABS with EBD and CSC, dual front airbags, ISOFIX child seat anchorage, reverse parking sensors, driver and co-driver seat belt reminder, high-speed alert system, key lockout protection, impact sensing auto door lock, engine immobiliser, and auto door relock.

Besides the standard ones, other more advanced security and safety elements in higher variants of Altroz comprise of rain-sensing wipers, rear wiper with washer, auto headlamps, front fog lamp with cornering function, voice alerts for door open (all doors), rear fog lamps, anti-glare IRVM, seat-belt reminder and tailgate open.

Rivals of Tata Altroz

The Altroz emerges as a very competent vehicle in its category with many unique features that make it stand out completely against its rivals. The Gold Standard hatch from Tata with aggressive price label is pitted against the likes of Maruti Suzuki Baleno, Honda Jazz, Hyundai Elite i20, Toyota Glanza, and VW Polo in India.